12 Best Online Video Creation Software for Social Media in 2023

Disclosure: This website contains affiliate links, meaning we may earn a commission from purchases made through them. However, the price and quality of recommended products/services remain unaffected. We only endorse trusted items for our readers.

Creating a visually appealing, engaging, and creative video is an art. But what if I tell you that you can master this art by using an effective and easy-to-use online Video Creation Software that helps you create captivating videos that will change your video marketing game on social media?

If video content was thriving on social media in 2021, it has nothing to say to what is banging on the doors of your Instagram, YouTube or Facebook feeds in 2022. 

The enormous increase in the popularity of Reels and IGTV videos is proof that the need for videos has only grown over the years. This sets off the demand for Video creation software that helps us create engaging videos.

Be it reels, in-feed videos, stories, short or feature films, they have all become a creators net and catch to grab their follower’s attention. So what should a creator or marketer do when they have to publish a whole lot of video content and not that much of a time?

Solution – Online Video creation software and Online video makers with AI capabilities that help in video creation for social media. There are several SaaS and subscription-based video editing tools that enable you to create videos that grab the audience’s attention quickly and keep them glued.

A recent survey suggests that 99% of viewers engage in video content from online brands faster than any other type of content. According to data, 82% of the Internet traffic will be video-based from 2022.

In simple words, everyone loves watching videos, and if the sound, lighting, editing, and visuals are good, then it’s the best way to get more attention and better engagement for your social media channels.

So if you are a marketer, up-and-coming podcaster, animator, television studio editor, into video production management, or a filmmaker making an independent film, it is time that you raise your game as the competition will keep getting tougher and tighter.

There are several video creation and video editing tools online that help you create good-quality, well-edited, engaging, and effective videos that help you showcase your brand, build a loyal audience, and create a good social media presence.

So why spend hundreds and thousands of dollars on camera equipment, editors, and video professionals when you can make an amazing video with the help of an effective, cost-effective, online video maker or Video creation software?

There are several kinds of online video makers that are present in the market that have a broad variety of advanced features, templates, and modules that help you create videos that are a visual treat for the eyes.

So before taking a deep dive into the different video creation tools for social media, let’s have a look at some of the many advantages of using video creation tools for social media content development:

Online Video Creation Software is Cost-effective

If you hire a professional videographer, editor, or book a studio, it will cost you hundreds and thousands of dollars, and moreover, you won’t be even sure about the result. Even if you ask an animation studio to create a demo video for your brand, it can cost you a bomb.

With online video creating software, you can take a free trial and understand if it’s what you need for the kind of videos that you want to create. Most online video-making tools offer a pocket-friendly package that won’t burn a hole in your pocket and yet help you make amazing videos.

So if you are a small business owner or a new start-up, online video creating tools should be the best resort for making budget-friendly and creative videos without paying heavy professional fees.

Develop Creative video content using these Online Video Creation tools

Most of the online video maker tools in the market in 2022 comprise a wide range of features that allow you to make your thoughts a reality.

With a number of sound effects, stylish fonts, engaging background music, appealing stock photos and clips, as well as the ability to add animations, transitions, and Voice-Overs to your videos, these online video creation software bring out the most creative side in your and allow you to showcase it in that video that you are creating.

You will be able to create video content that entertains your audience, educates your audience, and above all, engage your audience. And the best part about using them is that you don’t necessarily need any past experience to do that. Just use your creativity along with the special features and templates!

Your Idea, Your Execution

Your brand needs to reflect your thoughts, your ideas, and your strategy. When creating a video for social media, the video must be executed through your idea, so that the uniqueness remains intact.

Even if you go to the best videographers and editors, no one can match up to the way you can display your brand because it’s your brainchild. With Online Video Makers, you can ensure that your idea is not interpreted differently and makes your brand stand out from the rest.

You have the power in your hand to make it creative and unique because that is what makes video marketing work. Online video creating tools give you the freedom to choose your own style and allow you to create a visual representation of your brand through your lenses.

Many Online Video Creation Software have Enhanced Content Quality

Even with the evolving technology, the content remains king. It is very important to focus on content quality as nothing engages the audience better than good content. Technical aspects are not what the viewers look for.

When you create a video on your own, you can focus more on the quality of the content as it is very crucial for good engagement and branding.

Hiring a professional can be an option for creating a video that has both quality content and good technical aspects, but why spend so much money when you can get the same results with the help of an online video maker?

Once you master the art of using online video-creating software, you can make effective, engaging, and appealing videos for your brand with excellent quality content.

These Video Creation Software have Easy storage access

One of the best advantages of using an online video-creating tool is that everything is saved on the cloud. This means that you can easily store all your files in the cloud and need not invest money in buying extra storage for your system.

Another advantage of storing files in the cloud enables you to share them with your team, without having to give them through physical drives. It simplifies the whole process of video creation and complex tasks.

Last but not the least, convenience: All the above-mentioned points indicate that using online video makers for social media is one of the most convenient ways of creating creative videos, especially in such a competitive market.

You can create, edit, and share the videos from the comfort of your home to your office or even if you are traveling. You, along with your team can make changes in the videos as per the brainstorming and also track them. So why make it complicated when creating a video can be such a simple process?

So if you are intrigued by the many advantages of online video makers and are wondering which one to choose, we have got you covered.

After carefully going through user reviews, we have listed the most popular online video creating tools in the market that have several features that you need for creating videos that will change the face of your brand.

Let’s have a look:

1) InVideo

One of the most popular online video creating tools, InVideo has more than 4000 video templates, over 9 million premium media along with iStock, and a vast video library that can be used for audio for any genre, niche, or mood.

Its drag & drop editor and flexible timeline are some of the key features that make it super easy for anyone to create engaging, creative, and artistic videos for any personal or professional project. More than 7 million users have so far made millions of videos by using InVideo in over 75 languages in more than 195 countries from across the globe.

Key Features:

• Drag & Drop
• Media Library
• Bulk Uploading
• Closed Captions
• Animation

Pros of InVideo:

• Easy to use and navigate
• Consistent updating
• high-quality video templates
• Great customer service
• Value for money
• No device installation needed
• Built-in templates allow you to create a video story within seconds

Cons of InVideo:

• You may find lags and hiccups.
• The premium plan is more expensive as compared to other alternatives.
• Difficult to upload voice-overs with auto time-sync.
• Voice-over does not synchronize with the video
• Lacks Text-to-Speech capabilities
• Lacks stylish templates

Pricing:

• The monthly subscription plan starts from $33 along with a free trial.
• The annual plan way cheaper at $196

It also offers a free plan that includes the export of up to 60 videos per month, along with a watermark.

2) WeVideo

With several editing tools such as motion titles, green screen, animated text, and other features like screen recording, this cloud-based video editing and creating platform is one of the best online video makers especially designed for startups, small businesses, Hybrid learning platforms, and marketers.

Real-time collaborations enable professionals to come and work together on the same platform and create videos for their social media channels with powerful brainstorming.

One of the best parts about the software is that it can be used on your desktops as well as smartphones that allow you to create videos from anywhere in the world!

Features:

• Collaboration tools
• Social Sharing
• Audio Capture
• Text Overlay

Pros of WeVideo:

• Excellent for both teachers and students
• A good substitute for offline video creators
• Saves time and money
• Seamless video editing

Cons of WeVideo:

• Poor audio customization
• Poor navigation
• Takes time to get a hang of it

Pricing:

• The monthly package starts from as low as $4.99.
• WeVideo also offers a free trial along with a free version with limited access to tools.

3) CreateStudio

If you are a new video creator then CeateStudio is the best choice for you to create videos for social media, advertisements, promo videos, and more. This advanced video animation tool comes with several features that enhance creativity and give you the flexibility to create customized animations and transitions.

So if you are looking for an online video maker to create YouTube videos, logo stings, explainer videos, or business videos, then CreateStudio is the answer.

CreateStudio’s templates, ease of use and speed have made it extremely popular amongst YouTubers, entrepreneurs, marketers, and video buffs.

Features:

• 2D Drawing
• 3D Video Editing
• Animations & Transitions
• Brand Overlay
• Pre-built Templates

Pros of CreateStudio:

• Creates good-quality animations with 2D and 3D characters
• Easy functionality
• Intuitive controls, easy to understand
• Excellent speed

Cons of CreateStudio:

• Lacks colour changing features
• Lacks hotkeys and shortcuts
• No video cut resources
• Lacks tools to cut video files

Pricing:

• The subscription plan starts at $67 for lifetime access with most of the features.
• CreateStudio is available for users at $299/year with all the features.

The software does not offer a free trial or version.

4) ClipChamp

One of the most commonly used online video editing software, ClipChamp is used by more than 14 million users from across the globe. If you want to share a story through your video, then ClipChamp is the best tool to help you with the narrative.

It has a pool of features such as online screen recording, trimming, and cropping, green screen, among others. It also allows you to export your videos in several different ratios and resolutions for various sharing channels. It is very popular amongst IT and Advertising agencies, marketers, and eLearning platforms.

Pricing: Users have free access to the tool if they are using it with their own media files. Features like higher resolution exports, branding, and collaboration are paid.

Features:

• Customizable Branding
• Privacy Options
• Drag & Drop
• Media Library
• Collaboration Tools
• Social Sharing
• Video Capture

Pros of ClipChamp:

• A fast and easy-to-use editing tool
• Affordable solution for professionals
• Has a dark-theme feature
• Easy to learn

Cons of ClipChamp:

• Lacks several transitioning effects
• Lacks background music options
• No Mobile App

Pricing:

• ClipChamp yearly subscriptions only.
• The subscription plan starts at $72/year to $324/year.
• Free trial with minimal features.

5) Canva

With the goal to empower the world to design, Canva makes sure that its free video editor is easy to use. Though it has powerful editing tools and features, Canva’s video editing app is for every creator, whether you are a beginner or a professional.

You can customize thousands of available templates for any ideas you have and any format you need, whether TikTok videos, Instagram reels, YouTube videos, Facebook ad videos, and many more.

It is the perfect intro video maker for you if you like to polish your clip with fun or professional-looking animations, voice-over, and sound effects.

Canva’s video editor is available on your browser (online editing), desktop download (if you want offline editing), and mobile (iOS and android). And if you want to unlock more powerful and helpful features such as magic resize, brand kit and colors, and content planner, then you can try out their Canva Pro subscription!

Key Features of Canva Video Editor:

• Easy-to-use drag-and-drop editor
• Collaborative – can work on a video with teammates on the cloud
• Cross-device
• Library with thousands of royalty-free video and music tracks

Pros of Canva Video Editor:

• Massive template library (make videos for social platforms, industries, and topics)
• Cost: Available for free without watermarks (but the pro version available)
• Extensive Animations, Photos, Transitions, Graphics, Animated Graphics library
• Shoot, upload, edit and publish video straight from the Canva mobile app
• Mobile-ready video sizes for Tik Tok, Instagram, and more.

Cons of Canva Video Editor:

• No auto subtitles (yet)
• Resizing videos is not free
• SFX not free

Pricing for Canva Pro:

• US $119.99 for the annual subscription plan
• US $12.99 for the monthly subscription plan

6) HippoVideo

Prominent in the world of marketing and business with more than 5000+ business users, Hippo Video is a next-gen video creating tool and distribution platform that offers seamless and custom workflows for sales and email campaigns, marketing, and customer support processes that help small and big businesses enhance their leads and outreach.

The enhanced features ensure greater reach and more leads and are widely used by marketers and entrepreneurs for video marketing and personalized videos.

Features:

• Controls/Permissions
• Collaboration Tools
• Customizable Branding
• Multi-Channel Distribution
• Privacy Options
• Reporting/Analytics
• Search/Filter
• Social Sharing
• Video Streaming

Pros Hippo Video:

• The best video-making platform for increasing sales
• Easy to create, edit, store, and share your videos
• Easy to learn and use
• Best for recording videos
• Responsive tech support

Cons Hippo Video:

• Lacks effects
• Limited video quality
• Extra lag time
• Confusing user interface and element placement

Pricing:

• The subscription plan starts at $19 /month to $79/month for Enterprise plans.
• HippoVideo also has annual and quarterly plans for Marketing, support teams & team communication plans
• Offers a free trial.

7) Wave.video

From customizing the templates to styling your video with effects and captions, Wave. Video offers a variety of features and tools to create and edit videos for websites, social media, email, newsletters, and blogs.

It is known for transforming businesses by increasing their sales and ROI by providing elements that are needed to create an engaging and appealing video.

Wave Video is extremely popular amongst digital marketers, startups, vloggers, bloggers, and social media influencers.

It is one of the most prominent online video makers in the market that also offers cloud-based video hosting.

Features of Wave.video:

• Animation
• Audio Capture
• Brand Overlay
• Privacy Options
• Reporting/Analytics
• Drag & Drop
• Social Sharing
• Speed Adjustment
• Split / Merge
• Supports HD Resolution
• Templates

Pros of Wave.video:

• Easy to use and effective tool
• Makes video creation a quick process
• Good stock collection
• Excellent transition effects
• Good background score and music

Cons of Wave.video:

• Works slowly in Firefox
• No option to customize watermarks
• Difficult to adjust the call to action option at the end of each video.

Pricing:

• The subscription plan starts at $24/month billed annually
• Free trial available

8) OFFEO

If you want to make short videos for advertising, and marketing your brand on social media, then OFFEO is the best online video maker that allows you to create magical, appealing, and catchy videos that help grow your brand and enhance its social media presence.

It has hundreds and thousands of customizable templates that you can use as per your idea and strategy.

With more than 3 million stock images and footage, OFFEO allows you to create a video in just three minutes! They are mostly used by digital marketers to create attention-grabbing short video ads.

Features of Offeo:

• Customizable Branding
• Text Overlay
• Templates
• Animation
• Drag & Drop
• Video Editing
• Video Creation

Pros of Offeo:

• Good music library
• Best for creating appealing short videos
• Stylish templates
• Creates quality advertisements

Cons of Offeo:

• Overlapped templates
• Background remover disabled
• Longer video templates not available

Pricing:

• Monthly subscription is $19.00 /month
• Yearly is $149/month(save 3 months)
• Free trial available

9) Renderforest

A popular and easy-to-use cloud-based video-making platform, Renderforest helps you create creative and high-quality videos in a short amount of time with minimal effort.

Along with in-built and customizable templates for different category videos, the platform offers a wide range of features like the Drag & Drop option, audio capture, animations, transitions, an AI-enabled logo-making module that allows you to create logos in minimal time. It is widely used by small and big businesses and is also popular amongst YouTubers. 

Features of Renderforest:

• 2D Drawing
• 3D Objects
• Animation
• Animations & Transitions
• Audio Capture
• Audio File Management
• Brand Overlay
• Collaboration Tools
• Content Library
• Customizable Branding

 Pros of Renderforest:

• A powerful tool that helps to visualize and showcase your idea in the best way
• Helps you create realistic cartoon animations
• Allows you to add your own pictures, quotes or statements
• Helps create motivational content
• Allows you to choose any plot and colour for cartoon characters
• Enables you to create and publish brand-specific content such as intro and explainer videos

Cons of Renderforest:

• Lacks editing features for longer videos
• Pro version is slightly overpriced
• Offers a limited number of soundtracks
• No 4K video renders are available
• Some templates are only limited to a number of slides

Pricing:

• The monthly subscription plan starts at $6.99 /month
• Free version available with 300mb storage 

10) Biteable

A cloud-based video creating tool that helps you create animated videos that are visually breathtaking. It offers studio-quality animation, effects, and footage. It allows you to create realistic animations and share them in less than 2 minutes on social media channels.

The software has been mainly designed for marketers, Human Resource representatives and IT agencies to create animated videos for social media channels such Facebook and Instagram for advertisements, cartoons, commercials, presentations, and more.

Features of Biteable:

• Privacy Options
• Customizable Branding
• Digital Asset Management
• Brand Overlay
• Animation
• Pre-built Templates
• Media Import

Pros of Biteable:

• Creates a video in less than 10 minutes
• A variety of photos and video clips to choose from
• Easy-to-customize templates
• Great customer support
• Exporting and updating is quick and easy
• Quick video processing time
• Easy-to-apply features
• Easy navigation
• No prior videography experience needed
• In-built templates and video examples help enhance creativity

Cons of Biteable:

• The ‘un-do’ option is not available
• Editing features are difficult to locate
• Slow customer support response
• Lacks common features
• Download video option not available in the free plan
• Expensive

Pricing:

• Subscription plan starts at $49.00/month ($588/year)
• Monthly plans are $99/month for ultimate and for companies $208/month
• Offers a free version  

11) Powtoon

An online cloud-based video creating software that helps you create appealing, engaging, and creative videos on social media that tell the story of your brand in the most powerful way.

With pre-designed animations and hundreds of built-in templates, PowToon allows you to create customized professional videos to make your band stand out from the rest.

The platform is used by companies from across the globe and is very popular amongst Fortune 500 companies, small, medium, and large scale businesses, marketers, NGOs, HR and IT professional, as well as Government organizations.

Features of Powtoon:

•   3D Objects
•   Animation
•   Animations & Transitions
•   Audio Capture
•   Audio File Management
•   Brand Overlay
•   Collaboration Tools
•   Customizable Branding
•   Content Library
•   Customizable Templates

 Pros of Powtoon:

•   Easy-to-learn
•   Instinctive to use
•   Great for animated videos
•   Good media and image library
•   Intuitive software
•   Don’t need professional experience to create video
•   Offers good options to create motion graphics
•   Good for creating YouTube videos
•   Offers tools to make interactive presentations

Cons of Powtoon:

•   Users might experience minor glitches
•   Users might experience trouble while uploading and downloading videos.
•   Being a web-based program makes it difficult for users to work on large projects
•   Limited options for animations

Pricing:              

• Monthly subscription plan starts at $89.00 /month
• Free version and trial available

12) FlexClip

FlexClip is one video tool for social media that has made animated video creation easy and fun! It is also a targeted video-making tool that helps to promote video marketing on Facebook, YouTube, TikTok and Instagram. It is a drag-and-drop video platform that enables you to create high-quality videos with more than 4000 templates in different categories. It offers a vast music library you can easily navigate and choose from.

If you are a small business owner, making videos with FlexClip will help you promote your business, service or products, improve brand awareness, widen your reach, and engage your customers.

Features of FlexClip:

• Animations & Transitions
• Custom branding
• Pre-built Templates
• Royal-free media resources
• AI auto subtitle generator

Pros of FlexClip:

• Its user-friendly interface.
• AI auto subtitle generator, GIF maker, image background remover, screen recorder and video converter supported.
• A free plan with an extensive template is available.
• Storyboard and timeline mode for both beginners and professionals.

Cons of FlexClip:

• No Mobile App
• No text to speech

Pricing:

• A monthly subscription starts from $5.99/month
• Yearly starts from $71.98/year
• Free trial available

Conclusion: 

In this technology-driven era with heavy competition and a massively growing market, it has become very important for marketers, podcasters, filmmakers, Ad creators, and business owners to enhance their video-marketing game in order to make their brand stand out from the rest.

For several professionals, especially small business owners, it is not always possible to spend a huge budget or invest extra time and effort in creating videos that will help improve their brand image on social media. In this case, the cloud-based online video makers can be a game-changer and help you increase the social media presence of your brand drastically.

The online video creating tools comprise all elements of a professional studio and the results are truly astonishing. Today, with the help of in-built templates, strong call-to-action buttons, and 3D features, one can make a compelling video that is a treat to the eyes and depicts your brand in the best possible way. 

So if you are social media savvy, an entrepreneur, or a YouTuber who is passionate about creating catchy videos, these online video creation tools can help you boost your brand and make you stand out from the rest. 

You can use the power of video marketing to showcase your brand on social media in a totally different light. All you have to do is create interesting, quality videos that make viewers fall in love with your brand. 

The competition is not getting any less and as we speak, there are millions of videos getting uploaded and shared on different social media channels. If you want to increase your brand popularity and up your marketing game, now is the time.

Without having professional experience or videographer expertise, you can start creating amazing videos with quality content and engaging graphics right from the comfort of your homes by using an online video creator.

So why wait when you can create?